— Joy Hammons
— Joy Hammons
— Joy Hammons
— Joy Hammons
— Joy Hammons
— Joy Hammons
Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.
Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.
Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.
Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.
Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.
Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.
We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.
We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.
We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.
We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.
We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.
We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.
