In 2015, Ghost created a multimedia campaign to help increase awareness of National Small Business Week and to increase consideration of Cox Business and maintain top-of-mind awareness in the space.
The SBA provides annual statistics that helped to guide our efforts. We learned that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s.
We did a double-take. 66% means — "Small Business creates two out of every three new jobs in the U.S. annually."
We wanted to show the face of small business with the campaign. To achieve that, we captured storefronts, owners and customers in their natural environment, organically with no script. The result is an authentic snapshot of small business with big heart that brings this campaign to life.