It's fair to say that rebranding a coffee company has been an item on our wish list for years. We were presented with the chance to make it happen when Topeca gave us a call. This family-owned business is steeped in a story that spans six generations and two countries.
Topeca is now one of the few companies in the world that controls its coffee beans from time they are planted, to the time they are roasted. This process, which they’ve dubbed “Seed-to-Cup,” allows Topeca to control the quality of its coffee with an obsessive level of attention. When costumers purchase “Seed-to-Cup” certified coffee, part of the money goes directly back to the farms and the workers who make Topeca coffee possible.
"Seed-to-cup" is the concept we wanted to build the identity around. The graphic mark is a stylized plant referencing two beans, or seeds, and a cup. Striking letterforms finish the wordmark. Color, pattern and an information hierarchy were also developed to create a comprehensive brand system for the company's 90+ blends.