Cox Movie Tuesday

Cox Movie Tuesday

Print, Interactive

What's a movie lovers' favorite day?

Cox Movie Tuesdays is a great promotion that has been available since 2011. Every week three top-grossing new release movies are available to rent On DEMAND for only 99 cents. Each movie is from a different genre, offering something for everyone. Our challenge was to create a simple spot that could be easily updated every two weeks on an incredibly tight budget. Our solution, stop-motion spots with individuals in home environments holding up movie posters of titles available for the following two weeks. Outdoor digital boards were also created for every Movie Tuesday title to increase awareness and, more importantly, sales.

Additional Projects
Cox Business Grill Camp Invite
OVAC: Momentum 2011

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