The Beauty of Letterpress is a community initiative created by Neenah Paper featuring Crane® Papers as an online resource and showcase, featuring the best and most innovative letterpress work in the industry today. A special edition of The Beauty of Letterpress was commissioned by Neenah Paper to raise monies to be donated to Architecture for Humanity in support of their efforts to Rebuild Moore.
Within the local design community, we all felt this need to do something. There was an incredible outpouring of designers donating their time and talents to help with the relief efforts. This tragedy was an event that reminds us of how closely we’re all connected and this project was our opportunity to help.
When designing the print, we wanted the artwork to resemble a blueprint, tying the piece to Architecture for Humanity and the rebuilding process. In order to take full advantage of the letterpress aesthetic, we chose a reversed blueprint so that it would create a beautiful overlay with the stacked type.
Continuing long term relief efforts is a key component to this project and is summed up simply on the print, “In remembrance of all that was lost, we stand together as one. Empower. Invest. Repair. Sustain.”